About the Work

My work sits at the intersection of sexuality, power, identity, and cultural conditioning.

I have a PhD in Clinical Sexology. My doctoral research examined how learning and practising female domination changes women's experience of sexual satisfaction, sexual assertiveness, and sexual self-esteem — specifically, how the conscious subversion of gendered roles can reshape sexual identity and expand the sense of what is possible.

Sexuality does not exist in a vacuum. It is shaped — often without our awareness — by cultural norms, religious narratives, gender expectations, and relational conditioning. Many women experience a gradual erosion of desire, confidence, and agency not because something is wrong with them, but because they have spent years adapting to scripts that were never written with their liberation in mind.

Before my work became explicit, it was lived.

For many years I was a professional ultra-endurance athlete, competing — and winning — in some of the world's most extreme environments. I have coached ultra-distance athletes since 2015, and still do. Ultra-endurance is not only a physical pursuit. It is a direct confrontation with internalised limits, obedience to external expectations, and the stories we tell ourselves about what is possible — and what isn't.

I am also a Dominatrix. This work has informed my understanding of power in ways that theory alone cannot. It has shown me how profoundly transformative it can be to step deliberately outside prescribed roles — to make conscious choices about how one relates to desire, authority, and self-expression, rather than simply inheriting those patterns from the culture.

Earlier in my career I spent over a decade in management consulting and entrepreneurship. I understand what it means to function well in high-performance environments that reward compliance and productivity — and what that functioning can cost over time.

At the core of this work is awareness.

I help people recognise the scripts they have absorbed — cultural, relational, sexual — and understand how those scripts are currently operating in their lives. What is actually shaping your choices, your desires, your relationships, your sense of who you are allowed to be? From there, the work is about deciding — consciously — which of those patterns still serve you, and which do not.

You are not broken. You have been shaped by systems that were designed to regulate, not to liberate.

This is not about becoming someone different. It is about understanding who you already are — and deciding, from there, how you want to live.